Effortless, Compliant Text Marketing
We started by unlocking compliant messaging for firearms, cigars, and alcohol. Today, we help businesses of every kind grow with high‑ROI texting, email, and CRM.
EffortlessText Marketing with Compliance and Impact Built In
Our company
In 2022, OtterText was born from a simple idea: regulated industries deserve top-notch text marketing without compliance headaches. We set out to create a platform to handle the tricky rules of firearms, alcohol, and tobacco while delivering outstanding results.
Today, OtterText has become the go-to solution for SHAFT industries (yep, that’s a real acronym). We’re all about helping businesses connect with customers in a fun, meaningful way—straight to their phones.
Our scrappy, self-funded team is passionate about making your wins our wins. We keep things creative, tackle challenges head-on, and never stop pushing for better ways to help you grow. 🎉
OtterText clients see industry-leading results — driving measurable revenue through compliant text, email, and CRM campaigns.
Our Story
From a fight for compliance to a unified growth platform.
Platforms blocked SHAFT industries. We built a carrier‑approved, compliant texting platform so firearms, cigar, and alcohol businesses could communicate — legally and reliably.
Direct collaboration with carriers and advocacy groups cemented OtterText as the trusted name in compliant messaging.
We expanded into a full revenue platform — automations, analytics, and integrations that turn conversations into sales across any industry.
We launched built‑in Email and CRM for unified revenue and retention tracking — blending text, email, and automation into one connected experience.
Our Commitment to Freedom
At OtterText, we champion the freedoms that define our society. As a trusted partner to regulated industries, especially in the firearms sector, we uphold Second Amendment rights and responsible access to arms.
We also protect the First Amendment, ensuring businesses communicate openly without censorship. Our platform empowers clients to connect authentically while sharing their values.
Supporting these freedoms is central to our mission, enabling businesses to thrive confidently. At OtterText, we don’t just help your business—we uphold the freedoms that make it possible.
Our Partners in Advocacy
OtterText proudly supports organizations dedicated to defending the Second Amendment and advocating for the rights of responsible business owners. Our partnerships with the Firearms Policy Coalition (FPC), Gun Owners of America, Turning Point USA, and other advocacy groups reflect our commitment to standing alongside those who work to protect the freedoms that matter to our clients and their communities.
Core Values
Our core values serve as guiding principles that inform every decision we make, helping us support clients while upholding our commitment to compliance and advocacy:
Customer Growth
We are committed to empowering businesses in regulated industries to thrive. Our goal is to provide innovative complaint solutions that enable our clients to grow their customer base and revenue through text marketing.
Transparency
At OtterText, we believe in being fully transparent with our clients, whether it's about pricing, deliverability, ROI, or advice. Honesty and openness build trust, and we’re here to help our clients succeed by providing clear, straight-forward information at every step.
Innovative Compliance
Adaptability is essential in regulated industries. We continuously evolve to stay ahead of regulatory changes, ensuring our platform remains fully compliant while pushing the boundaries of what’s possible for our clients.
Collaboration
Teamwork is at the heart of everything we do. Whether collaborating internally or working closely with our clients, we believe in finding creative solutions and never settling for less than excellence.
Enjoy the Journey
Building OtterText is more than just a job; it’s a passion. We take pride in creating a platform that delights our clients, and we aim to enjoy every step of the process as we continue to innovate and grow.
Positive Culture
We foster a positive, supportive work environment where our team can thrive. Encouraging happiness and work-life balance is central to our company, and we believe that a happy team leads to better solutions for our clients.
Meet the Otter's
We’re not a team of influencers or funded burnouts. We’re builders, fighters, and problem-solvers. We work across time zones, show up at your trade shows, and text you back at midnight when your campaign needs help. Some of us write code. Some write copy. All of us are in your corner.
