CEO of Otter Technologies

Ben Nelson is the CEO of OtterText and Otter Waiver, pioneering solutions in text marketing and digital waivers tailored for regulated industries, including firearms, alcohol, and tobacco. Under Ben's leadership, OtterText has become the trusted SMS marketing provider for SHAFT industries, offering cutting-edge integrations with top e-commerce and POS platforms to help businesses connect with their audiences efficiently and compliantly.

Ben’s vision drives innovation in simplifying complex compliance requirements while delivering products that enable businesses to grow and build lasting customer relationships. With Otter Waiver, he has transformed digital waiver management into a seamless, secure, and user-friendly experience for both enterprises and their customers.

Committed to empowering businesses with automation and personalized communication, Ben ensures Otter Technologies continues to deliver solutions that provide value in moments big and small.

All the Latest

July 13, 2026
Articles
How to Increase Repeat Visits and Revenue
How to Increase Repeat Visits and Revenue
July 11, 2026
Articles
How to Track Campaign ROI and Grow Revenue
How to Track Campaign ROI and Grow Revenue
July 9, 2026
Articles
Cart Recovery Workflow That Wins Back Sales
Cart Recovery Workflow That Wins Back Sales
July 7, 2026
Articles
SMS vs Email Conversion: Which Wins?
SMS vs Email Conversion: Which Wins?
July 5, 2026
Articles
SMS vs Email Marketing: Which Drives More ROI?
SMS vs Email Marketing: Which Drives More ROI?
July 3, 2026
Articles
Business Texting Software That Drives Sales
Business Texting Software That Drives Sales
July 1, 2026
Articles
15 Cart Recovery Message Examples That Convert
15 Cart Recovery Message Examples That Convert
June 29, 2026
Articles
Guide to SMS Deliverability That Drives ROI
Guide to SMS Deliverability That Drives ROI
June 27, 2026
Articles
How to Automate Customer Reactivation
How to Automate Customer Reactivation
June 25, 2026
Articles
How to Automate Review Requests That Convert
How to Automate Review Requests That Convert
June 23, 2026
Articles
Consent Collection Best Practices That Convert
Consent Collection Best Practices That Convert
June 21, 2026
Articles
Marketing Compliance Guide for Faster Growth
Marketing Compliance Guide for Faster Growth
June 19, 2026
Articles
What Counts as Express Consent?
What Counts as Express Consent?
June 17, 2026
Articles
How to Improve Repeat Purchases Fast
How to Improve Repeat Purchases Fast
June 15, 2026
Articles
How to Recover Abandoned Checkouts Fast
How to Recover Abandoned Checkouts Fast
June 13, 2026
Articles
Business Text Marketing Guide for Growth
Business Text Marketing Guide for Growth
June 11, 2026
Articles
Customer Loyalty Program Guide for Growth
Customer Loyalty Program Guide for Growth
June 9, 2026
Articles
TCPA Compliant SMS Marketing That Converts
TCPA Compliant SMS Marketing That Converts
June 8, 2026
Articles
AI Text Marketing for Businesses That Converts
AI Text Marketing for Businesses That Converts
June 7, 2026
Articles
Best Customer Segmentation Tools for Marketing
Best Customer Segmentation Tools for Marketing
June 6, 2026
Articles
Best Email and SMS Marketing Software
Best Email and SMS Marketing Software
June 5, 2026
Articles
Website Chat for Lead Conversion That Works
Website Chat for Lead Conversion That Works
June 4, 2026
Articles
Best Review Generation Software for Local Business
Best Review Generation Software for Local Business
June 3, 2026
Articles
Customer Loyalty Software for Retailers
Customer Loyalty Software for Retailers
June 2, 2026
Articles
Abandoned Cart Text Recovery That Converts
Abandoned Cart Text Recovery That Converts
June 1, 2026
Articles
7 Marketing Automation Workflows for SMB
7 Marketing Automation Workflows for SMB
May 31, 2026
Articles
Best Drip Campaign Software for SMS
Best Drip Campaign Software for SMS
May 30, 2026
Articles
What Peer to Peer Texting Software Does
SHAFT compliant What Peer to Peer Texting Software Does
May 29, 2026
Articles
Bulk SMS Campaigns for Ecommerce That Convert
Bulk SMS Campaigns for Ecommerce That Convert
May 28, 2026
Articles
How to Grow SMS Subscriber List Fast
How to Grow SMS Subscriber List Fast
May 27, 2026
Articles
Best SMS Marketing Platform for Small Business
Best SMS Marketing Platform for Small Business
January 13, 2026
10DLC
January 2026 Update: A2P 10DLC Approval Trends for the Firearms Industry
A2P 10DLC Approval Update for the Firearms Industry (2026)
January 6, 2026
SHAFT
Can You Send Text Messages for Cannabis, CBD, or Vape Products?
January 6, 2026
Resources
The State of SMS for Firearms Businesses: 2025 Platform Data Report
October 12, 2025
Firearms
Working with Influencers in the Firearms Industry: How to Get Real ROI, Not Empty Hype
Working with Influencers in the Firearms Industry How to Get Real ROI, Not Empty Hype
September 3, 2025
Firearms
The Best Firearm eCommerce Platforms for SMS Marketing (And a Few That Don’t Cut It)
September 1, 2025
SMS
Attention Texas Businesses: SB140 Quiet Hours and Registration Rules Are Now Active
Attention Texas Businesses: SB140 Quiet Hours and Registration Rules Are Now Active
July 25, 2025
Firearms
Welcome to the Party, Klaviyo — Firearm SMS Isn’t New to Us
July 24, 2025
Resources
Texas Governor Signs Bill to Hurt Small Business Owners from Texting Their Customers
July 24, 2025
Loyalty
Looking for a TapMango Alternative? Why Businesses Choose OtterText Loyalty
Looking for a TapMango Alternative? Why Businesses Choose OtterText Loyalty
July 23, 2025
Support
6 Best Customer Service Texting Software to Win Customers
customer service texting software
July 23, 2025
SHAFT
SMS Spoofing, Cloaked Links, and Fake Opt-Ins: How to Spot a Dirty Text Provider
SMS Spoofing, Cloaked Links, and Fake Opt-Ins: How to Spot a Dirty Text Provider
July 22, 2025
SMS
Top 10 SMS Automation Tools to Improve Customer Engagement
Top 10 SMS Automation Tools to Improve Customer Engagement
July 22, 2025
SMS
Top 6 EZ Texting Alternatives in 2025
Top 6 EZ Texting Alternatives in 2025
July 20, 2025
Firearms
Grading the Top Email Providers in the Firearms Industry (And Why Most Fall Short)
Grading the Top Email Providers in the Firearms Industry (And Why Most Fall Short)
July 20, 2025
Loyalty
Looking for a FIVESTARS Alternative? Why Businesses Are Switching to OtterText Loyalty
Looking for a FIVESTARS Alternative? Why Businesses Are Switching to OtterText Loyalty
July 19, 2025
Firearms
How to Use OtterText with CoreStore (Even Without Integration)
Corestore
July 18, 2025
SMS
Drive More Conversions Using AI SMS Marketing Strategies
AI SMS Marketing
July 18, 2025
SMS
SMS Customer Service: Benefits, Use Cases & Templates
SMS Customer Service
July 17, 2025
MMS
8 Best SimpleTexting Alternatives to Try in 2025
simpletexting alternatives
July 17, 2025
SMS
The 7 Best SMS Software for Business Needs in 2025
sms software for business
May 6, 2025
Shopify
Shopify SMS: Reaching Customers Without the Noise
March 5, 2025
Firearms
SMS ROI for Firearm Businesses | Smarter Marketing Insights
March 4, 2025
BigCommerce
Connect Ottertext to BigCommerce
BigCommerce integration with OtterText
January 12, 2025
Case study
The Residual Power of Text Campaigns with OtterText
November 6, 2024
Marketing
Prepare for the 10DLC Deadline: How to Keep Your Business Messaging Compliant by December 1, 2024
October 8, 2024
Case study
Case Study: Large Retailer in the Southeast – From Uncertainty to Record-Breaking Sales with OtterText
August 28, 2024
Articles
How a Loss-Leader Strategy For Firearm Businesses Drive Huge Sales
June 1, 2024
Firearms
The Firearm Owner’s Guide to Spam-Proof SMS Marketing
The Firearm Owner's Guide to Spam-Proof SMS Marketing
May 1, 2024
Articles
SMS Drip Campaigns for Long-Term Political Engagement
April 1, 2024
Marketing
10 SMS Templates Every Firearm Retail Store Should Have in Their Otter Text Account
10 SMS Templates Every Firearm Retail Store Should Have in Their Otter Text Account
March 18, 2024
Marketing
Precision Targeting: SMS Timing & Segmentation for the Firearms Industry
OtterText - SMS Timing & Segmentation for the Firearms Industry
March 11, 2024
Guides
Actionable Marketing Tactics for Retail Firearms Stores: Increase Sales, Build Your Community
March 7, 2024
Firearms
Automate Your Firearms Business SMS Marketing with OtterText & AIM
March 4, 2024
Guides
Text Message Automation for Firearm Businesses
Text Message Automation for Firearm Businesses
February 26, 2024
Guides
Reviews For Firearm Businesses With SMS Marketing
Reviews For Firearm Businesses
February 19, 2024
Guides
Triple Your Firearm Event Signups with This SMS Strategy (With Templates)
Firearm Event Strategy
February 12, 2024
Guides
Crafting Compelling Copy: Techniques for writing engaging and action-driving text messages
Crafting Compelling Copy
February 5, 2024
Guides
Level Up Your MMS Game: Choosing Images That Captivate
Level Up Your MMS Game
January 29, 2024
Guides
Automate, Grow, and Stay Compliant: Zapier for Firearm WooCommerce Stores
WooCommerce + Zapier
January 22, 2024
Resources
Ultimate Guide to Getting Your 10DLC SMS Campaign Approved
Ultimate Guide to Getting Your 10DLC SMS Campaign Approved
January 1, 2024
Resources
Stay Ahead of T-Mobile Fines: How OtterText Shields Firearm Businesses Messaging Penalties
December 12, 2023
Articles
SHOT Show’s Text Marketing Choice: Is 42Chat the Right Fit?
SHOT Show's Text Marketing Choice: Is 42Chat the Right Fit?
December 5, 2023
Resources
Bulletproof Your Firearm Business From “Woke” SMS Providers
Bulletproof Your Firearm Business From “Woke” SMS Providers
December 5, 2023
Marketing
How to Attach a Picture to a Text Message: 3 Ways With OtterText
How to Attach a Picture to a Text Message
November 27, 2023
Resources
Finance SMS Marketing for Banks And Financial Services
Finance SMS Marketing for Banks And Financial Services
November 20, 2023
Marketing
Hotel And Hospitality Text Messaging Guide With Free Examples
Hotel And Hospitality Text Messaging Guide With Free Examples
November 16, 2023
Marketing
Firearm Event Texts: Drive Sales & Attendance
Firearm Event Texts_ Drive Sales & Attendance
November 13, 2023
Resources
Comparing Top Rewards Programs: OtterText vs. Leading Brands
Comparing Top Rewards Programs
November 9, 2023
Marketing
SMS Autoresponders: The Secret to 217.33% More Business Success
The Secret to 217.33% More Business Success
November 6, 2023
Support
7 Reasons Your Text Messages Aren’t Delivering And How to Fix It
7 Reasons Your Text Messages Aren’t Delivering
October 24, 2023
Resources
Real Estate Text Message Marketing Guide for Increasing Sales
Real Estate Text Message Marketing
October 23, 2023
Resources
S.H.A.F.T. Brands And SMS Marketing Compliance: A Guide
S.H.A.F.T. Brands & SMS
October 17, 2023
Marketing
How to Send Text Messages Online for Businesses
How to Send Text Messages Online for Businesses
October 10, 2023
Resources
The ABCs of Texting Abbreviations for Businesses
The ABCs of Texting Abbreviations for Businesses
October 3, 2023
Resources
Do SMS Platforms Hamper Your Firearm Marketing Efforts? OtterText Can Help!
Firearm Marketing with text
September 26, 2023
Marketing
SMS Keywords: A 5-Step Guide to Boosting Your SMS Campaign Performance
A 5-Step Guide to Boosting Your SMS Campaign Performance
September 19, 2023
Marketing
Improving Your Bar’s Patron Retention: The Power of SMS
Improving Your Bar's Patron Retention
September 12, 2023
Guides
How SMS Autoresponders And Custom Text Auto-Replies Transform Customer Engagement
How SMS Autoresponders And Custom Text Auto-Replies Transform Customer Engagement
September 8, 2023
Articles
From Birdeye to OtterText: Seamless Transition to S.H.A.F.T-Compliant SMS Marketing
OtterText: Birdeye Alternative for Firearm Businesses
September 5, 2023
Guides
Age-Restrictions Vs. Age-Gating: Ensuring S.H.A.F.T. Compliance
Age-Restrictions Vs. Age-Gating_ Ensuring S.H.A.F.T. Compliance
August 31, 2023
Resources
Transition From Twilio And Bandwidth to OtterText For Firearm Brands
From Twilio And Bandwidth to OtterText For Firearm Brands
August 29, 2023
Guides
How SMS Can Drastically Improve Your eCommerce Conversion Rates: 5 Proven Techniques
Boost Sales with SMS for eCommerce 7 Techniques
August 22, 2023
Guides
Reviving Abandoned Carts: How SMS Marketing Can Help Reclaim Lost Sales
Abandoned Cart SMS Strategies & Templates
August 20, 2023
Resources
Navigating the Latest 10DLC Updates (10th August, 2023)
Navigating the Latest 10DLC Updates (10th August, 2023)
August 15, 2023
Resources
How Saying ‘Thank You for Supporting My Small Business’ Can Make a Difference
Unlock Growth_ Thanking Customers for Small Business Support
August 13, 2023
Guides
ChatGPT of SMS Marketing – Using AI Potential in Your Campaigns
ChatGPT for SMS Marketing
August 8, 2023
Marketing
The 6-Step Mobile Marketing Strategy with Nearly 100% Engagement Rates
Near 100% Engagement with a 6-Step Mobile Marketing Strategy
August 1, 2023
Guides
A Guide to Using Text Message Memes to Enhance Communication
Master-Text-Message-Memes-for-Powerful-Communication
July 25, 2023
Articles
Upgrade Your Church Announcements: 7 Steps to Leverage Text Messaging
Upgrade Your Church Announcements