Hank Yacek brings over 30 years of experience in both the firearms and archery industries to his role as an advisor to OtterText. A former owner and partner of Classic Arms and Archery, Hank has an unparalleled understanding of the shooting sports landscape. He is a respected member of the NSSF Retail Advisory Council and an expert speaker at SHOT Show University, where he shares his vast knowledge on business development and marketing within these industries.

Throughout his career, Hank has worked with hundreds of range and retail facilities across the country, helping them refine their business practices to adapt to modern retail expectations. He developed the industry’s first sales and management training specific to shooting sports and has collaborated with manufacturers to innovate products and selling strategies that meet the evolving needs of today's retail environment.

Hank is also recognized for his contributions in creating the first data-driven methodology for developing store inventory assortments, empowering retailers to optimize their offerings. His passion for improving business operations and enhancing customer engagement continues to drive Hank's mission to make shooting sports businesses more efficient and relevant in a competitive market.