6 Best Customer Service Texting Software to Win Customers

7 min read
customer service texting software

Customers don’t wait around anymore. They reach for their phones and expect a quick response, often through a simple text message. Relying solely on email or phone calls often loses your customer’s attention.

If you want to keep existing customers or gain new clients, you should use customer service communication software to help you stay organized and responsive. 

This guide highlights the top customer service texting platforms available. You’ll see their pros, cons, and pricing to help you choose the best option for your business.

1. OtterText

Screenshot of OtterText's website homepage

OtterText helps you deliver customer service across many industries. You can use it for automotive, e-commerce, retail, sports, events, wellness, political campaigns, hospitality, and more. It helps you book jobs, increase attendance, and improve customer retention.

If you work in firearms, alcohol, or tobacco, you face stricter SMS rules. Many carriers block campaigns that miss compliance standards. OtterText keeps your SHAFT-compliant messaging running so your customers get the updates they expect.

You can send bulk SMS campaigns while maintaining high deliverability. Web chat inquiries automatically save to your contact list so you can follow up quickly. The inbox keeps all your customer service texting conversations in one place for faster replies and two-way conversations.

OtterText automates review requests, appointment reminders, and payment notifications. It integrates with Shopify, Square, HubSpot, Calendly, and other tools so you can keep using your existing systems. 

Many customers prefer texting over phone calls, and OtterText keeps your communication consistent.

Key Features

  • Bulk SMS campaigns with smart filters
  • Web app inbox to manage incoming messages and one-on-one conversations
  • Automated review requests, appointment reminders, and payment notifications
  • Integrates with e-commerce, customer relationship management (CRM), and point-of-sale platforms
  • Support team available to advise on campaigns and compliance

Pricing

  • Includes a free trial
  • Starter ($199 per month): Adds unlimited users, unlimited keywords, and application programming interface (API) access.
  • Growth ($299 per month): Includes advanced automation, segmentation, and 2,000 inbox SMS.
  • Pro ($399 per month): Adds premium send rates, advanced AI, and 4,000 inbox SMS.
  • Enterprise (custom pricing): Supports high-volume messaging with shortcodes and multiple locations.

If you handle SMS customer service in a regulated space, use OtterText to keep your outreach organized and compliant.

Schedule a demo and try OtterText for free!

2. Helpshift

Screenshot of Helpshift's website homepage

Source: Helpshift.com

Helpshift combines AI automation with live customer support to help you manage text conversations across multiple platforms. It’s built for teams handling high volumes of customer requests who still want to maintain personal connections.

You can respond on mobile apps, social media, websites, and gaming consoles through one business texting platform.

Key Features

  • AI chatbot for automated responses and sentiment detection
  • Supports iOS and Android apps, web apps, and social media channels
  • Centralized inbox for SMS messaging and incoming SMS messages
  • Covers 75+ languages for international customer support
  • Message templates and recurring messages for faster replies
  • Analytics on customer satisfaction and support trends

Pros

Helpshift is suitable if you need to handle high message volumes without losing sight of individual conversations. The AI handles repetitive requests and sentiment analysis to help your team communicate with customers.

Its broad multichannel communication support keeps your conversations up to date, no matter where customers reach out.

Cons

There’s currently no dedicated mobile app for agents, which can make it harder to respond to customers while outside the office. Some users have reported occasional issues with message tags and incoming SMS messages not syncing properly.

Pricing

  • Starter ($150 per month): Best for small teams needing AI support and unlimited agents.
  • Growth (custom pricing): Adds automation, team management, and advanced workflows.
  • Enterprise (custom pricing): Includes global support, advanced security, and dedicated services.

3. Salesmate

Screenshot of Salesmate's wesbite homepage

Source: Salesmate.io

Salesmate is a business text messaging service combined with a CRM platform. It’s suitable for teams that want sales, support, and communication. It started as a simple CRM but evolved into a more complete communication channel that helps you handle calls, emails, text messaging, and video meetings.

If you prefer to keep your customer conversations connected to deals and follow-ups, Salesmate is worth considering.

Key Features

  • SMS and multimedia messaging service (MMS)
  • Shared inbox with team chat for internal communication and collaboration
  • Message templates, scheduled messages, and automated responses
  • Campaign builder for text marketing campaigns and scheduled reminders
  • Mobile phone apps for iOS and Android to stay connected anywhere
  • Integrates business texting services with calling, email, and pipeline management

Pros

Salesmate keeps your customer conversations and sales activities connected, which can save time when tracking follow-ups or resolving customer questions. 

You can send business SMS or MMS messaging, schedule texts in advance, and inform customers about upcoming events or appointments.

Cons

Some users report that the A2P verification process can delay full access to texting features, which can be frustrating if you’re in a hurry to start. 

Some of the third-party integrations lack polish, which can be a drawback if you depend heavily on external marketing tools.

Pricing

  • Basic ($29 per user per month): For startups managing pipelines and campaigns.
  • Pro ($49 per user per month): Adds advanced tools, team dashboards, and AI insights.
  • Business ($79 per user per month): Includes service level agreement (SLA) tracking, power dialer, and enhanced reporting.

4. Omnisend

Screenshot of Omnisend's website homepage

Source: Omnisend.com

Omnisend began as an email platform for e-commerce businesses and grew into an SMS marketing service. It helps online stores reach customers faster.

Over time, it has become a reliable SMS service for shops that need to collect phone numbers and send timely updates to customers. If your focus is online sales, it combines SMS and email into a single workflow.

Key Features

  • SMS service with text and email campaign builder
  • Prebuilt campaigns for abandoned carts, reactivations, and promotions
  • Automated message templates, recurring messages, and scheduled messages
  • Popups and landing pages to collect customer phone numbers
  • Mobile app for tracking campaigns and monitoring results
  • Multichannel communication, including SMS, email, and web push notifications

Pros

Omnisend helps you keep your customer communication organized without switching between platforms. You can set up recurring SMS marketing campaigns for events, send emergency alerts if needed, and use toll-free numbers for broader outreach.

Cons

The visual automation workflows can get messy as you add more conditions. Reporting is basic and lacks detail for comparing audience segments or tracking trends.

Pricing

  • Standard ($16 per month): Best for email-focused campaigns with 500 contacts and SMS credit.
  • Pro ($59 per month): Adds SMS, 2,500 contacts, advanced reporting, and unlimited emails.

5. Textedly

Screenshot of Textedly's website homepage

Source: Textedly.com

Textedly focuses on high-volume text messaging for teams that need to reach large audiences. It has become a reliable SMS platform for businesses that send mass messages

Textedly also helps you manage replies and campaigns. If you value scale and a clear process, this platform is worth your attention.

Key Features

  • SMS and MMS messaging with support for long text and media attachments
  • Mass messages with customizable keywords for multiple campaigns
  • Message templates, scheduled messages, and automated responses
  • Central inbox for tracking incoming messages and managing replies
  • Drip campaigns, text voting, and SMS surveys to engage customers
  • Toll-free numbers with voice features and call forwarding included

Pros

Textedly lets you send mass messages while keeping customer conversations organized in a central inbox. You can schedule messages for upcoming events, send emergency alerts, and gather customer feedback through surveys or text voting. 

Assigning a team member to oversee the inbox helps maintain timely responses and keeps communication consistent.

Cons

The migration process from another SMS platform can be confusing without step-by-step help, which slows down your initial setup. 

Some users have experienced issues with importing large contact lists or attaching media to MMS messages. That’s why it’s recommended to test smaller batches first.

Pricing

  • Basic ($26 per month): Includes 500 text messages.
  • Bronze ($38 per month): Includes 1,000 text messages.
  • Plus ($69 per month): Includes 2,000 text messages.

6. EZ Texting

Screenshot of EZ Texting's website homepage

Source: Eztexting.com

EZ Texting helps you launch SMS marketing campaigns quickly without a complicated setup. The platform keeps its interface clean and intuitive, making it approachable even if you’re running your first campaign.

If you need to send reminders, event updates, or bulk texts without overthinking the process, this platform can handle it.

Key Features

  • Add custom tags to contacts, like birthdays, locations, or languages
  • Support for text-to-landline and call forwarding on incoming calls
  • AI writing help and branded contact cards for professional messages
  • Use QR codes and SMS keywords to grow your subscriber list
  • Click-to-text links for direct one-on-one conversations
  • iOS and Android apps for team access and campaign tracking

Pros

EZ Texting has a high engagement rate, and you can automate and schedule SMS campaigns with little effort. It also works well for teams on the road by keeping everyone connected across states at the same time.

Cons

Notifications include both opt-outs and customer questions, making it harder to focus on messages that need a response. It would be better if alerts prioritized customer inquiries over opt-outs since unsubscribed contacts don’t require replies.

Pricing

  • Launch ($25 per month): Includes up to 500 contacts
  • Boost ($75 per month): Includes 500 to 2,000 contacts
  • Scale ($125 per month): Includes 2,000 to 50,000 contacts
  • Enterprise (starts at $3,000 per month): Includes 50,000+ contacts

Boost Sales and Keep Customers Connected With OtterText

Screenshot of OtterText's case studies

Customers expect quick, personal replies. OtterText helps you deliver with customer service texting software.

Send order confirmations, shipping updates, appointment reminders, and payment requests. Manage two-way conversations from one platform while your team stays connected through mobile apps.

Businesses using OtterText see measurable results. AmmoAZ sold 25 rifles in 24 hours and earned a 487× ROI on another campaign.

A Northeast retailer sent SMS marketing campaigns to 250,000 customers and generated $166,000 in sales from just $2,595 spent.

With OtterText, you can:

  • Launch SMS campaigns that customers interact with
  • Automate order updates, payment links, and review requests
  • Organize incoming messages and assign replies to your team
  • Keep staff connected with mobile apps for quick responses

Boost your ROI by up to 487x, recover 45% of abandoned carts, and drive cost-effective customer conversations.

Request your free OtterText demo today!

FAQs About Customer Service Texting Software

What is the best CRM for texting?

OtterText connects with popular CRMs so you can send texts, track replies, and update customer records in one place. It keeps your CRM data current while managing customer conversations through SMS.

How to send automated texts to customers?

OtterText lets you create scheduled messages, recurring campaigns, and automated responses. You can set triggers for actions like new signups, purchases, or appointment confirmations. The platform also sends the messages automatically.

Can I legally text my customers?

Yes, but you need their permission. The Telephone Consumer Protection Act (TCPA) requires you to get opt-in consent, include opt-out instructions, and stop sending texts when someone opts out. OtterText has built-in compliance tools to help you meet these requirements.

What is the best texting program?

OtterText is the best choice if you need a platform that organizes two-way conversations, supports campaigns, and integrates with your existing tools. The software makes business texting reliable and easy to manage.

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