# OtterText

> OtterText is an all-in-one SMS and email marketing platform built for businesses that want to drive revenue through compliant text messaging. Founded in 2022, self-funded and profitable, serving 500+ businesses across the US. OtterText specialises in SHAFT-compliant industries (firearms, tobacco, alcohol, hemp, and adult content) — one of the only platforms to serve these regulated sectors legally and reliably. Average ROI: $83 for every $1 spent.

OtterText is part of the Otter Technologies product suite alongside [OtterSign](https://ottersign.com) (eSignature/digital waivers), [OtterOrder](https://otterorder.com), and [OtterBooking](https://otterbooking.com).

## Core Pages

- [Home](https://ottertext.com/): All-in-one platform overview, social proof, and key stats
- [Features](https://ottertext.com/features/): Full list of platform features across SMS, email, loyalty, reviews, payments, and automations
- [Pricing](https://ottertext.com/pricing/): Plan and pricing information
- [About](https://ottertext.com/about/): Company story, mission, team, and values
- [Industries](https://ottertext.com/industries/): All industries served including SHAFT sectors
- [Integrations](https://ottertext.com/integrations/): 20+ native integrations with ecommerce, POS, and other platforms
- [Blog](https://ottertext.com/blog/): SMS marketing guides, compliance tips, and industry resources
- [FAQ](https://ottertext.com/faq/): Frequently asked questions
- [Partners](https://ottertext.com/partners/): Partner programme information
- [Contact](https://ottertext.com/contact-us/): Contact form and support options
- [Request a Demo](https://ottertext.com/demo/): Book a demo with the OtterText team
- [Shop](https://ottertext.com/shop/): OtterText shop
- [Legal](https://ottertext.com/legal/): Legal documents hub
- [Privacy Policy](https://ottertext.com/privacy-policy/): Privacy policy
- [Terms and Conditions](https://ottertext.com/terms-and-conditions/): Terms of service

## Features

### SMS Marketing
- [SMS Marketing / Bulk Texting](https://ottertext.com/feature/bulk-texting/): Send mass personalised SMS/MMS campaigns with AI-generated copy and real-time tracking
- [Audience Segmentation](https://ottertext.com/feature/audience-segmentation/): AI-powered targeting by purchase history, location, gender, lifetime value, member status, and more
- [Automations](https://ottertext.com/feature/automation/): Abandoned cart recovery, drip campaigns, birthday promotions, order/fulfilment/refund SMS triggers, and after-hours responses
- [Winback Campaigns](https://ottertext.com/feature/winback-campaigns/): Automatically re-engage lapsed customers with timed incentives
- [Inbox](https://ottertext.com/feature/inbox/): Two-way peer-to-peer SMS with smart tagging, colour-coding, lead assignment, and team collaboration
- [Grow Your Audience](https://ottertext.com/feature/grow-your-audience/): Keywords, landing pages, webforms, Text to Join, and list-building tools

### Email Marketing
- [Email Marketing](https://ottertext.com/feature/email-marketing/): Newsletters, drip campaigns, automated emails, and 30+ customisable templates

### Loyalty & Retention
- [Loyalty](https://ottertext.com/feature/loyalty/): Cash-back and points-based rewards running on autopilot — no third-party app needed
- [Reviews](https://ottertext.com/feature/reviews/): Collect and manage Google reviews; AI Reputation Specialist drafts replies automatically

### Payments
- [Payments / Text-to-Pay](https://ottertext.com/feature/payments/): Send invoice links via SMS; customers pay instantly via Stripe or Payroc with zero transaction fees from OtterText

### Other Features
- [Website Chat](https://ottertext.com/feature/web-chat/): Embeddable chat widget that turns website visits into leads and sales
- [Download App](https://ottertext.com/feature/download-app/): iOS and Android mobile app for managing campaigns, reviews, and inbox on the go

## Industries

- [All Industries](https://ottertext.com/industries/)
- [Automotive](https://ottertext.com/industry/automotive-businesses/)
- [Churches & Religious Organisations](https://ottertext.com/industry/churches-religious-organizations/)
- [Ecommerce](https://ottertext.com/industry/ecommerce-brands/)
- [Events & Entertainment](https://ottertext.com/industry/events-entertainment/)
- [Home Services & Contractors](https://ottertext.com/industry/home-services-contractors/)
- [Hospitality](https://ottertext.com/industry/hospitality/)
- [Integrative Wellness](https://ottertext.com/industry/integrative-wellness/)
- [Political Campaigns](https://ottertext.com/industry/political-campaigns/)
- [Professional Services](https://ottertext.com/industry/professional-services/)
- [Retail Stores](https://ottertext.com/industry/retail-stores/)
- [Spas & Salons](https://ottertext.com/industry/spas-salons/)
- [Sports & Recreation](https://ottertext.com/industry/sports-recreation/)
- [Alcohol & Beverage](https://ottertext.com/industry/alcohol-beverage/)
- [Shooting Range & Retail](https://ottertext.com/industry/shooting-range/)
- [Cigar & Tobacco](https://ottertext.com/industry/cigar-tobacco/)
- [Firearms Ecommerce](https://ottertext.com/industry/firearms-ecommerce-retail/)

## Integrations

- [All Integrations](https://ottertext.com/integrations/)
- [Shopify](https://ottertext.com/integration/shopify/)
- [WooCommerce](https://ottertext.com/integration/woo/)
- [BigCommerce](https://ottertext.com/integration/big-commerce/)
- [Lightspeed POS](https://ottertext.com/integration/lightspeed/)
- [Square](https://ottertext.com/integration/square/)
- [Google My Business](https://ottertext.com/integration/google-mybusiness/)
- [Zapier](https://zapier.com/apps/OtterText/integrations): Connect to 1,000+ apps
- [API Docs](https://api.ottertext.com/): Developer API for custom integrations
- [Help Docs](https://help.ottertext.com): Support documentation

## Compliance

OtterText is built specifically for SHAFT compliance — the strictest category in SMS marketing:

- [TCPA Compliance Guide](https://ottertext.com/the-complete-sms-compliance-guide/): Full guide to SMS compliance under the Telephone Consumer Protection Act
- [SHAFT Compliance Guide](https://ottertext.com/shaft-compliance/): Compliance for Sex, Hate, Alcohol, Firearms, and Tobacco industries

## Results & Case Studies

- 487x ROI — [AMMO AZ case study](https://ottertext.com/the-residual-power-of-text-campaigns-with-ottertext/)
- 58x ROI — [Large retailer in the Northeast](https://ottertext.com/case-study-large-retailer-in-the-northeast-from-uncertainty-to-record-breaking-sales-with-ottertext/)
- 45% abandoned cart recovery — [Ecommerce brands](https://ottertext.com/industry/ecommerce-brands/)
- $83 average ROI for every $1 spent across all clients

## Company

- **Founded:** 2022
- **Model:** Self-funded and profitable
- **Phone:** +1 307-999-9302
- **App Login:** [app.ottertext.com](https://app.ottertext.com/login)
- **Sign Up:** [app.ottertext.com/signup](https://app.ottertext.com/signup)
- **Support:** [help.ottertext.com](https://help.ottertext.com)
- **G2 Reviews:** [g2.com/products/ottertext](https://www.g2.com/products/ottertext/reviews)
- **Facebook:** [facebook.com/people/Otter-Text](https://www.facebook.com/people/Otter-Text/100086593921571)
- **Twitter/X:** [twitter.com/otterwaiver](https://twitter.com/otterwaiver)
- **Instagram:** [instagram.com/ottertext](https://www.instagram.com/ottertext)
- **YouTube:** [youtube.com/channel/UCxQlPXgasG1Wg9erp9V8Flw](https://www.youtube.com/channel/UCxQlPXgasG1Wg9erp9V8Flw)
- **LinkedIn:** [linkedin.com/company/otter-waiver](https://www.linkedin.com/company/otter-waiver)