SMS Pricing that scales with you.

Two plans for growing brands, plus Custom for high-volume senders. No hidden fees.

2 months free

  • Monthly
  • Annual
Essential

Core SMS marketing and inbox tools to start driving revenue.

$259 /mo

Billed monthly

5,000 SMS
included per month

Overage: $0.015 + carrier fee / SMS  ·  $0.045 + carrier fee / MMS

Includes

Forms, texts & email in one platform
Basic automations & reporting
AI review response suggestions
OtterText mobile app
200+ integrations
Dedicated CSM & 1-on-1 onboarding
Chat, phone & email support
Pro
Best Value

Advanced automations and premium tools for high ROI senders.

$499 /mo

Billed monthly

15,000 SMS
included per month

Overage: $0.009 + carrier fee / SMS  ·  $0.027 + carrier fee / MMS

Everything in Essential, plus

Advanced automations & AI automation builder
AI segmentation & inbox write
Unlimited segments, keywords & landing pages
Rewards, coupons & link tracking
Voicemail (add-on)
Custom

For multi-location and high-volume brands that need white-glove support.

Call

Custom contract & usage rates

Sending over 1,000,000 texts a month?

Book a call to discuss custom rates, throughput, and a plan built around your volume.

Typically includes

Dedicated onboarding specialist
1:1 training for teams
Short code setup & activation
Higher throughput & routing strategy
Priority carrier escalation
SLA-backed support options
Ideal for 250k+ messages/month
Essential

Core SMS marketing and inbox tools to start driving revenue.

$216 /mo

$216/mo · billed $2,590/yr

5,000 SMS
included per month

Overage: $0.015 + carrier fee / SMS  ·  $0.045 + carrier fee / MMS

Includes

Forms, texts & email in one platform
Basic automations & reporting
AI review response suggestions
OtterText mobile app
200+ integrations
Dedicated CSM & 1-on-1 onboarding
Chat, phone & email support
Pro
Best Value

Advanced automations and premium tools for high ROI senders.

$416 /mo

$416/mo · billed $4,990/yr

15,000 SMS
included per month

Overage: $0.009 + carrier fee / SMS  ·  $0.027 + carrier fee / MMS

Everything in Essential, plus

Advanced automations & AI automation builder
AI segmentation & inbox write
Unlimited segments, keywords & landing pages
Rewards, coupons & link tracking
Voicemail (add-on)
Custom

For multi-location and high-volume brands that need white-glove support.

Call

Custom contract & usage rates

Sending over 1,000,000 texts a month?

Book a call to discuss custom rates, throughput, and a plan built around your volume.

Typically includes

Dedicated onboarding specialist
1:1 training for teams
Short code setup & activation
Higher throughput & routing strategy
Priority carrier escalation
SLA-backed support options
Ideal for 250k+ messages/month

Not sure which plan fits?

Answer two questions and we'll point you in the right direction.

Under 5k
5k–15k
15k–250k
250k+
No
Yes
Recommended plan
Get started

Add-ons

OtterText is SMS-first. Turn on what you need.

Email

$49/mo

Enable email when it makes sense. Unified SMS and email workflows — priced separately so SMS customers aren’t subsidizing tools they don’t use.

30,000 emails / month included
Email builder + campaigns
Automation sequences
Overage: $0.0008 / email
DNS setup support available
Custom sending IP available (priced separately)
Short Code

Custom pricing

For high-volume senders that need faster throughput and brand-level sending. Available as an add-on on any plan, or included in Custom.

Short code provisioning
Carrier activation & compliance support
Throughput tuning & routing strategy
Recommended for 250k+ outbound/month
Ideal for franchises & national brands

Compare plans

Everything side by side.

Essential $259/mo Pro ★ $499/mo Custom Call for pricing
Included Credits
Included SMS / month 5,000 15,000 Custom
SMS overage rate $0.015 + carrier $0.009 + carrier Custom
MMS overage rate $0.045 + carrier $0.027 + carrier Custom
Incoming texts
Platform
Forms, texts & email in one platform
OtterText mobile app
200+ integrations with integration support
Basic customization options
Advanced branding & customization
Unlimited landing pages
Link tracking
Reporting & Analytics
Basic reporting
Quarterly business reviews
Automations & Segmentation
Basic automations
Advanced automations
AI help on automation builder
Unlimited segments
Unlimited keywords
AI segmentation
Advanced customer segmentation
AI Features
AI review response suggestions
AI inbox write feature
Rewards & Engagement
Rewards & coupons
Voicemail Add-on Add-on
Custom / Multi-Location
Advanced multi-location management
Discount on high-volume bulk messages
Comprehensive account migration
Personalized account plans
Custom billing available
Custom processing rates
Short code(s) Add-on Add-on
Support & Onboarding
Chat, phone & email support
Dedicated customer success manager
1-on-1 personalized onboarding
Priority phone support
Add-ons (all plans)
Email $49/mo $49/mo Custom
Short code Add-on Add-on Included / custom

Got Questions?

Straight answers. No surprises.

SMS messages are text-only messages that can contain up to 160 characters. MMS messages can be up to 1600 characters long and can include multimedia such as images, videos, or GIFs.

Have a different question?

Visit our knowledge base or get in touch with our support team.