SMS Pricing that scales with you.
Two plans for growing brands, plus Custom for high-volume senders. No hidden fees.
2 months free
- Monthly
- Annual
Core SMS marketing and inbox tools to start driving revenue.
Billed monthly
Overage: $0.015 + carrier fee / SMS · $0.045 + carrier fee / MMS
Includes
Advanced automations and premium tools for high ROI senders.
$499 /mo
Billed monthly
Overage: $0.009 + carrier fee / SMS · $0.027 + carrier fee / MMS
Everything in Essential, plus
For multi-location and high-volume brands that need white-glove support.
Call
Custom contract & usage rates
Book a call to discuss custom rates, throughput, and a plan built around your volume.
Typically includes
Core SMS marketing and inbox tools to start driving revenue.
Billed monthly
Overage: $0.015 + carrier fee / SMS · $0.045 + carrier fee / MMS
Includes
Advanced automations and premium tools for high ROI senders.
$499 /mo
Billed monthly
Overage: $0.009 + carrier fee / SMS · $0.027 + carrier fee / MMS
Everything in Essential, plus
For multi-location and high-volume brands that need white-glove support.
Call
Custom contract & usage rates
Book a call to discuss custom rates, throughput, and a plan built around your volume.
Typically includes
Core SMS marketing and inbox tools to start driving revenue.
$216 /mo
$216/mo · billed $2,590/yr
Overage: $0.015 + carrier fee / SMS · $0.045 + carrier fee / MMS
Includes
Advanced automations and premium tools for high ROI senders.
$416 /mo
$416/mo · billed $4,990/yr
Overage: $0.009 + carrier fee / SMS · $0.027 + carrier fee / MMS
Everything in Essential, plus
For multi-location and high-volume brands that need white-glove support.
Call
Custom contract & usage rates
Book a call to discuss custom rates, throughput, and a plan built around your volume.
Typically includes
Core SMS marketing and inbox tools to start driving revenue.
$216 /mo
$216/mo · billed $2,590/yr
Overage: $0.015 + carrier fee / SMS · $0.045 + carrier fee / MMS
Includes
Advanced automations and premium tools for high ROI senders.
$416 /mo
$416/mo · billed $4,990/yr
Overage: $0.009 + carrier fee / SMS · $0.027 + carrier fee / MMS
Everything in Essential, plus
For multi-location and high-volume brands that need white-glove support.
Call
Custom contract & usage rates
Book a call to discuss custom rates, throughput, and a plan built around your volume.
Typically includes
Not sure which plan fits?
Answer two questions and we'll point you in the right direction.
Add-ons
OtterText is SMS-first. Turn on what you need.
$49/mo
Enable email when it makes sense. Unified SMS and email workflows — priced separately so SMS customers aren’t subsidizing tools they don’t use.
Custom pricing
For high-volume senders that need faster throughput and brand-level sending. Available as an add-on on any plan, or included in Custom.
Compare plans
Everything side by side.
| Essential $259/mo | Pro ★ $499/mo | Custom Call for pricing | |
|---|---|---|---|
| Included Credits | |||
| Included SMS / month | 5,000 | 15,000 | Custom |
| SMS overage rate | $0.015 + carrier | $0.009 + carrier | Custom |
| MMS overage rate | $0.045 + carrier | $0.027 + carrier | Custom |
| Incoming texts | ✓ | ✓ | ✓ |
| Platform | |||
| Forms, texts & email in one platform | ✓ | ✓ | ✓ |
| OtterText mobile app | ✓ | ✓ | ✓ |
| 200+ integrations with integration support | ✓ | ✓ | ✓ |
| Basic customization options | ✓ | ✓ | ✓ |
| Advanced branding & customization | — | — | ✓ |
| Unlimited landing pages | — | ✓ | ✓ |
| Link tracking | — | ✓ | ✓ |
| Reporting & Analytics | |||
| Basic reporting | ✓ | ✓ | ✓ |
| Quarterly business reviews | — | — | ✓ |
| Automations & Segmentation | |||
| Basic automations | ✓ | ✓ | ✓ |
| Advanced automations | — | ✓ | ✓ |
| AI help on automation builder | — | ✓ | ✓ |
| Unlimited segments | — | ✓ | ✓ |
| Unlimited keywords | — | ✓ | ✓ |
| AI segmentation | — | ✓ | ✓ |
| Advanced customer segmentation | — | ✓ | ✓ |
| AI Features | |||
| AI review response suggestions | ✓ | ✓ | ✓ |
| AI inbox write feature | — | ✓ | ✓ |
| Rewards & Engagement | |||
| Rewards & coupons | — | ✓ | ✓ |
| Voicemail | — | Add-on | Add-on |
| Custom / Multi-Location | |||
| Advanced multi-location management | — | — | ✓ |
| Discount on high-volume bulk messages | — | — | ✓ |
| Comprehensive account migration | — | — | ✓ |
| Personalized account plans | — | — | ✓ |
| Custom billing available | — | — | ✓ |
| Custom processing rates | — | — | ✓ |
| Short code(s) | Add-on | Add-on | ✓ |
| Support & Onboarding | |||
| Chat, phone & email support | ✓ | ✓ | ✓ |
| Dedicated customer success manager | ✓ | ✓ | ✓ |
| 1-on-1 personalized onboarding | ✓ | ✓ | ✓ |
| Priority phone support | — | — | ✓ |
| Add-ons (all plans) | |||
| $49/mo | $49/mo | Custom | |
| Short code | Add-on | Add-on | Included / custom |
Got Questions?
Straight answers. No surprises.
SMS messages are text-only messages that can contain up to 160 characters. MMS messages can be up to 1600 characters long and can include multimedia such as images, videos, or GIFs.
No, SMS and MMS messages have different pricing. SMS typically ranges from $0.05 to $0.006 per message, while MMS ranges from $0.09 to $0.02. The higher cost for MMS is due to its longer message lengths (up to 1600 characters) and the ability to include multimedia content.
Outbound messages are those that you or your business sends to a customer. Inbound messages are replies or inquiries that you receive from a customer.
Yes, we specialize in working with SHAFT industries (alcohol, tobacco, firearms). We helped establish the guidelines to ensure compliance, and we guarantee approval when you work with one of our experts.
When you create your account, we assign you a 10-digit textable local number. If you'd like to upgrade to a custom number or a short code, please contact our sales team for assistance.
Pricing for dedicated short codes starts at $1000/month with a 6-month minimum contract. Enterprise clients sending over 500,000 texts per month may qualify for discounted pricing. Please contact our sales team for more details.
For the Lite plan, the cost to register a 10DLC number is $100. For all other plans, it’s $50.
Yes, we charge $0.003 per number for scrubbing contact lists to remove landlines. Please note that you cannot upload lists of clients who have not opted in. It's best to transfer your list from another provider to OtterText to upload it properly.
No, we don’t—and for good reason. Companies that advertise "unlimited" plans are often cutting corners or making up for the loss elsewhere, usually by selling your data. At OtterText, we prioritize your privacy and data security. We don’t sell your information, which means we offer transparent, usage-based pricing you can trust.
Yes, you can upgrade your plan at any time. Simply contact us to make changes to your current plan.
Most plans have no setup fees and no long-term contracts — you can cancel anytime.
However, some services may include one-time setup costs:
- 10DLC Brand Registration: $50 (required for compliant business texting)
- Short Code Setup: $1,500
- List Uploads: $0.003 per phone number and $0.001 per email
Custom enterprise plans are typically structured with annual agreements based on volume and specific needs.
Yes, we offer special pricing for nonprofits. Please reach out to our sales team for more information.
The Lite plan has limited features, while all other plans include access to our premium features.
Yes! Support is included in the plan cost. The level of support you receive is based on the plan you select at signup.
If you exceed your text message limit, you will be charged an overage fee, which is based on the additional messages you send. Please refer to your plan for specific details on overage pricing.
Yes, OtterText supports international texting. However, international rates may vary based on the recipient's location. Please contact support for detailed international pricing information.
Yes, OtterText provides automation features that allow you to schedule and automate your SMS and MMS campaigns. You can set up triggers, delays, and personalized messages to ensure your campaigns run smoothly.
Have a different question?
Visit our knowledge base or get in touch with our support team.