OtterText has completely transformed the way I do business. Before, I was told texting wasn’t an option for firearms, but now, I’m seeing huge results. One campaign sold out our AR-15s in a day, and another brought in over $100,000 in sales. The residual impact is incredible—customers keep coming back because of those texts. OtterText isn’t just a tool; it’s a game-changer for AmmoAZ.” – Veerachart Murphy, Owner of AmmoAZ.
Campaign 1: ZRO Delta AR-15
AmmoAZ, led by Veerachart Murphy, decided to test the power of text marketing with a campaign featuring the ZRO Delta AR-15 16-inch rifle, including a 30-round mag, at a retail price of $399. This pricing strategy was bold, considering that many customers are unaware they can purchase an AR-15 for this price.
The campaign was sent to 13,562 contacts and cost just $205. The results were immediate and impressive: all 25 rifles in stock sold out on the first day, generating $9,975 in retail sales.
ROI Breakdown:
- Campaign Cost: $205
- Retail Sales: $9,975
- ROI: An incredible 48x
The Residual Effect:
The campaign didn’t just drive immediate sales; it had a lasting impact. Weeks after the text was sent, customers continued to visit the store, recalling the message and asking, “Do you still have that AR for $399?” This residual effect helped AmmoAZ maintain steady foot traffic and sales, proving the long-term value of a well-executed text campaign.
Campaign 2: Zenith ZF-5
A few months later, AmmoAZ ran another campaign, this time targeting 3,834 contacts. The cost remained the same—$38. The focus of the campaign was the Zenith ZF-5, and the results were staggering: 100 units sold, generating over $100,000 in retail sales.
ROI Breakdown:
- Campaign Cost: $38
- Retail Sales: $100,000
- ROI: An incredible 487x
Conclusion:
Before discovering OtterText at SHOT Show 2024, AmmoAZ faced constant roadblocks from other text providers who refused to support firearm-related campaigns. With OtterText, Veerachart found a solution that not only allowed him to run compliant firearm campaigns but also helped him grow sales, keep customers informed, and build excitement for his upcoming range. These campaigns have revolutionized how AmmoAZ moves inventory and engages with its customer base.
