It’s undeniable that everybody loves Happy Hour. After a hard day at work, this is the perfect opportunity to relax, catch up with friends, and enjoy some downtime.
If you run a restaurant with an unvisitable happy hour, you must find a way to get the word out and draw in the crowds. For this reason, we suggest sending out a clever, exciting text message invitation to customers to draw them in for this limited-time event.
This post will give you some easy examples to use as templates and the formula for writing a fantastic invitation to a happy hour.
What’s the Point of Sending a Happy Hour Message Via Text?
A compelling text invitation for happy hour can do more than fill seats between 4 and 6 o’clock.
Sending a client a quick, heartfelt text demonstrates that you value them as an individual. Customers who feel an emotional connection to a brand have a 306% higher lifetime value and are 71% more likely to recommend that brand to others than the average rate of 45%.
You can go a long way toward establishing trust with your clientele by treating them like VIPs even before they set foot in your establishment.
One of its greatest strengths is SMS‘s unique ability to be delivered only to the recipient. All day, every day, your staff members receive numerous emails. Send a personalized text message to show your guests how much you care.
With that out of the way, let’s get to the best happy hour text templates ever, which is why you’re here in the first place.
32 Examples of Happy Hour Text Messages
Work Day End
Most people seek a way to unwind after a long day at work. Give your customers the ideal opportunity.
- “It’s almost wine hour! From 5-7 PM, join us for post-work drinks!”
- “Clock out, then clock in at our Happy Hour! Unwind with us from 5-7 PM.”
- “Had a long day? We’ve got the cure. Happy Hour starts at 5 PM!”
- “Hey [Name], you’ve earned a break! Join us for Happy Hour from 5-7 PM.”
- “[Name], swap your office view for our scenic rooftop! Happy Hour starts at 5 PM.”
- “Shake off the workday blues. Come sip and savor from 5-7 PM.”
Drink Specials
This is a great time to highlight if you have themed days or a special happy hour menu.
- “Mondays are all about Margaritas! Visit us for our special margarita menu, which you can find at [link].”
- “Thirsty Thursdays just got better! Enjoy our craft beer specials from 4-6 PM.”
- “Sip into something more comfortable. Wine specials all night!”
- “Tequila Tuesday! Enjoy discounted shots and margaritas from 5-7 PM.”
- “Thirsty, [Name]? Our Thursday craft beer specials are calling your name from 4-6 PM.”
- “It’s Wine Wednesday, [Name]! Sip your favorite reds and whites with us tonight.”
Friends Get Together
Happy hour is a social gathering. Encourage your customers to come in groups.
- “Happy hour is most enjoyable when shared with friends. Bring five friends and receive a group discount.”
- “The more, the merrier! Groups of 6+ get a free appetizer.”
- “[Name], bring your crew and get a free appetizer! Happy Hour starts at 4 PM.”
- “Friends don’t let friends Happy Hour alone. Group discounts available!”
- “Make it a party! Reserve a table for 6 and get a free round of shots.”
- “Bring your squad and get exclusive access to our VIP lounge.”
- “Hey [Name], make it a party! Reserve a table for 6 and the first round’s on us.”
Self Care
For many people, happy hour is a time to unwind. Give your message a laid-back feel.
- “One of the best ways to unwind at the end of the day is with some self-care. Come by between 7 and 7 o’clock for some well-deserved self-care!”
- “[Name], you deserve some ‘me time.’ Relax with our Happy Hour specials from 6-8 PM.”
- “Unplug and unwind, [Name]. Our Happy Hour from 5-7 PM is your sanctuary.”
- “Friends don’t let friends Happy Hour alone. Group discounts available!”
- “Make it a party! Reserve a table for 6 and get a free round of shots.”
- “Bring your squad and get exclusive access to our VIP lounge.”
Fun Invitations
A lighthearted greeting can set the tone for the entire event at a social event like a happy hour.
- “Cheers to you, [Name]! Join us for a toast and good times from 5-7 PM.”
- “All the best to our chums! From 5 to 7 o’clock, we’ll have a toast in your honor!”
- “Cheers to you! Join us for a toast and good times from 5-7 PM.”
- “Let’s make some memories! Happy Hour fun starts at 4 PM.”
- “Cheers to you, [Name]! Join us for a toast and good times from 5-7 PM.”
- “Why be moody when you can shake your booty? Dance floor opens at 5 PM!”
- “Let’s get this party started! Happy Hour kicks off at 4 PM.”
Crafting the Perfect Happy Hour Text: A Step-by-Step Guide
Creating an irresistible Happy Hour text invitation might seem straightforward, yet it’s an art that requires attention to detail. Here’s how to get it right:
- Keep It Conversational
Your text should feel like a friendly chat, not a corporate memo. Aim for a relaxed and inviting tone, as if you’re talking to a friend. - Use Humor Wisely
A well-placed joke can make your message memorable but tread carefully. Steer clear of sensitive topics like religion, politics, and the military to ensure you don’t offend anyone. - Be Clear and Direct
Your customers are busy people. Get to the point and tell them the essentials: the time, the place, and the specials—no need for fluff. - Add a Personal Touch
If possible, personalize the text. A simple “Hey [Name]” can make your message stand out in a crowded inbox.
Grow Your Audience And Your Restaurant Business With OtterText
There are plenty of other ways to use mobile marketing to promote your restaurant besides just happy hour specials.
Specials and time-sensitive discounts, table reservations, and pickup notifications can all be sent via short message service (SMS).
The options are practically limitless. OtterText’s customers can rapidly, consistently, and compliantly create their SMS campaigns through landing pages, social opt-in links, custom QR codes, shortcodes, and third-party integrations.
