It’s undeniable that everybody loves Happy Hour. After a hard day at work, this is the perfect opportunity to relax, catch up with friends, and enjoy some downtime.
If you run a restaurant with an unvisitable happy hour, you must find a way to get the word out and draw in the crowds. For this reason, we suggest sending out a clever, exciting text message invitation to customers to draw them in for this limited-time event.
This post will give you some easy examples to use as templates and the formula for writing a fantastic invitation to a happy hour.
What’s the Point of Sending a Happy Hour Message Via Text?
A compelling text invitation for happy hour can do more than fill seats between 4 and 6 o’clock.
Sending a client a quick, heartfelt text demonstrates that you value them as an individual. Customers who feel an emotional connection to a brand have a 306% higher lifetime value and are 71% more likely to recommend that brand to others than the average rate of 45%.
You can go a long way toward establishing trust with your clientele by treating them like VIPs even before they set foot in your establishment.
One of its greatest strengths is SMS‘s unique ability to be delivered only to the recipient. All day, every day, your staff members receive numerous emails. Send a personalized text message to show your guests how much you care.
With that out of the way, let’s get to the best happy hour text templates ever, which is why you’re here in the first place.
5 Examples of Happy Hour Text Messages
Work Day End
Most people seek a way to unwind after a long day at work. Give your customers the ideal opportunity.
“It’s almost wine hour! From 5-7 PM, join us for post-work drinks!”
Drink Specials
This is a great time to highlight if you have themed days or a special happy hour menu.
Mondays are all about Margaritas! Visit us for our special margarita menu, which you can find at [link].
Friends Get Together
Happy hour is a social gathering. Encourage your customers to come in groups.
“Happy hour is most enjoyable when shared with friends. Bring five friends and receive a group discount.”
Friends Get Together
Happy hour is a social gathering. Encourage your customers to come in groups.
“Happy hour is most enjoyable when shared with friends. Bring five friends and receive a group discount.”
Self Care
For many people, happy hour is a time to unwind. Give your message a laid-back feel.
“One of the best ways to unwind at the end of the day is with some self-care. Come by between 7 and 7 o’clock for some well-deserved self-care!”
Fun Invitations
A lighthearted greeting can set the tone for the entire event at a social event like a happy hour.
“All the best to our chums! From 5 to 7 o’clock, we’ll have a toast in your honor!”
A Step-by-Step Guide to Crafting the Ideal Happy Hour Text
Texts inviting people to happy hour aren’t challenging to write. But there are still some key considerations to bear in mind:
- Keep things light and breezy. Although you’re texting your customers, it should feel like a one-on-one conversation. Communicate in a natural, conversational tone.
- Jokes are welcome, but only if they are made tastefully. Don’t make jokes about religion, politics, or the military.
- We recommend keeping things concise and to the point. There’s no need to go into detail; just let everyone know about your happy hour, and they’ll feel at home immediately.
- Linking to external resources is a fantastic way to save room without sacrificing helpful content. Make sure your guests know when happy hour is by including a link to the schedule on your website (and any exciting drink specials you might have).
Grow Your Audience And Your Restaurant Business With OtterText
There are plenty of other ways to use mobile marketing to promote your restaurant besides just happy hour specials.
Specials and time-sensitive discounts, table reservations, and pickup notifications can all be sent via short message service (SMS).
The options are practically limitless. OtterText’s customers can rapidly, consistently, and compliantly create their SMS campaigns through landing pages, social opt-in links, custom QR codes, shortcodes, and third-party integrations.
