Have you ever thought about leveraging SMS for eCommerce? The simple SMS may seem outdated in a world driven by online interactions. But don’t let that mislead you! SMS marketing isn’t just a thing of the past; it’s a dynamic tool that can significantly boost your eCommerce conversion rates.
Let’s face the reality: 90% of mobile phone users check their phones within 30 minutes of waking up. And guess what? Young people between 18 and 24 check their phones around 86 times daily! That’s why SMS can be a game-changer for your business.
Ready to find out how? Discover 5 proven techniques that can bring your online business to new heights.
Understanding the Power of SMS
The Relevance of SMS
Why SMS? Well, in an age of overflowing email inboxes, SMS stands out. It’s immediate, personal, and gets attention. For instance, while the conversion rate for email marketing is between 0.9% to 1.5%, the average conversion rate for SMS marketing is around 20% to 30%. Quite a difference, isn’t it?
Let’s put the potential into perspective:
- Email Marketing: You send out 1,000 emails for a new product launch. With a 1% conversion rate, you gain 10 sales.
- SMS Marketing: Now, you send 1,000 SMS messages for the same product. With a conservative 20% conversion rate, you’ve made 200 sales.
That’s a remarkable difference, isn’t it? A difference of 190 sales, all from using a platform that’s often overlooked.
The SMS and eCommerce Connection
How does SMS marketing function? Here’s a simple breakdown:
- Reachability: SMS can reach your customers wherever they are, even without an internet connection.
- Direct Communication: It’s a one-on-one conversation, providing a personal touch that resonates with customers.
- High Open Rates: Unlike emails, which might remain unopened, text messages usually get read within a few minutes.
5 Proven Techniques to Improve eCommerce Conversion Rates
Technique 1: Personalized Messaging
When you address your customers by name, they feel special. 80% of consumers are more likely to purchase when they receive these personalized experiences. And guess what? You can do that with SMS!
- How to Implement: Use tools like OtterText that allow you to customize messages.
- Example: “Hey {{first_name}}, we thought you’d love this new collection. Check it out at [URL].”
Technique 2: Timely Offers and Promotions
Sending offers at the right moment can make or break a sale. If 39% of businesses are using SMS marketing to drive sales, why aren’t you?
- How to Do It Right: Utilize scheduling tools to send messages during peak shopping hours (Another feature that OtterText provides!).
- Example: “Flash Sale! 20% off for the next 3 hours only. Hurry, shop now at [URL].”
Technique 3: Flash Sales and Exclusive Discounts
Customers love exclusive offers and time-sensitive discounts. Sending an SMS with a flash sale can create a sense of urgency and exclusivity.
- How to Implement: Coordinate flash sales with peak shopping hours. Send an SMS to your customer base with a limited-time offer.
- Example: “Exclusive for you: 30% off everything until midnight! Use code FLASH30 at [URL].”
Technique 4: Cart Abandonment Reminders
Many customers add items to their cart and then forget about them. A gentle SMS reminder can prompt them to complete the purchase.
- How to Implement: Use automated tools to detect abandoned carts and send a personalized reminder after a set time.
- Example: “Hi {{first_name}}, you left something in your cart. Complete your purchase now and enjoy 10% off: [URL].”
Technique 5: Customer Feedback and Reviews
Engaging with customers after purchase by asking for feedback or reviews builds trust and encourages future purchases.
- How to Implement: Send an SMS asking for a review or feedback after a successful delivery. Offer a small incentive for their time.
- Example: “We hope you love your new [Product]! Could you take a moment to review it? Here’s a 5% off coupon for your next purchase: [URL].”
Best Practices for SMS Marketing
Avoiding Spam Filters
The last thing you want is for your message to land in a junk folder. Crafting clear and genuine messages ensures they reach the inbox.
- Example: Instead of “BUY NOW!”, try “Explore our latest collection at [URL]. We think you’ll love it!”
Tracking Success
Why is tracking crucial? Because you need to know what’s working. With proper analytics, you can fine-tune your strategy.
- How to Do It: Tools like OtterText allow you to see open rates, clicks, and more.
Conclusion
SMS for eCommerce is more than a fleeting trend; it’s a powerful, underutilized tool. With the right techniques, it’s an investment that pays off. Embrace it, and you may find your conversion rates reaching new heights. Happy texting!
Remember, the beauty of SMS for eCommerce lies in its simplicity, immediacy, and personal touch. It’s not about spamming but connecting, engaging, and converting. It’s time to join the 39% of businesses thriving with SMS marketing. Why not start today with OtterText’s 14-day FREE trial?
