Nonprofits play an essential role in our communities, and to fulfill their mission, they need to communicate with their stakeholders regularly. For that reason, mass texting has become the go-to way for nonprofits to communicate with their supporters.
Whether you’re a small nonprofit working on a shoestring budget or a large organization with a vast network of supporters, mass texting can help you boost engagement, drive donations, and achieve your goals.
In this blog post, we’ll show you how your nonprofit can use mass texting services to keep your donors, volunteers, and stakeholders in the loop and help your cause.
What is Mass Texting for Nonprofits?
Mass texting is a fantastic communication strategy that nonprofits can use to send text messages to a large group of people at the same time. It’s cost-effective, and convenient and is becoming more popular among nonprofits due to its many benefits.
Nonprofits can use mass texting to keep their supporters up to date with the latest news, promote upcoming events, and run successful fundraising campaigns with ease.
Why Your Nonprofit Should Use A Mass Texting Service
Here are some reasons why your nonprofit should consider using a mass texting service:
Impressive Results
Text messages have an average open rate of 98%, which is significantly higher than email. Plus, text messages have an average response rate of 40%, making them a highly effective communication channel.
Speed and Convenience
Text messages are read within 3 minutes of receipt, making them ideal for urgent or time-sensitive messages. And many people check their phones an average of 58 times throughout the day, making text messaging a convenient way to reach supporters.
Higher Engagement
Many people prefer text messaging over other communication channels, and studies show that 68% of consumers say that checking, sending, and answering text messages is the activity they’re most engaged with on their phones throughout the day. This higher level of engagement can lead to increased event attendance and stronger donor appeals.
The Challenges That a Group Texting Service for Nonprofits Solves
Here are some of the challenges nonprofits are usually facing and the ways in which a group texting service can help solve them:
Limited Resources
Nonprofits often have limited resources, making it challenging to reach and engage with their supporters effectively.
Nonprofits can communicate with their supporters in a cost-effective way using mass messaging. SMS marketing is relatively inexpensive compared to other communication channels, such as direct mail or phone calls.
Information Overload
In today’s digital age, people are bombarded with information from various sources, making it challenging for nonprofits to stand out.
With a group texting service, nonprofits can send urgent updates and engage donors with real-time messaging. This direct and personalized approach can cut through the noise and grab supporters’ attention.
Crowded Market
Nonprofits face fierce competition in a crowded market, which makes reaching out to and engaging with supporters hard.
A group texting service allows nonprofits to communicate with their supporters quickly and directly.
Mass Texting Use Cases And Examples for Non-Profits
Non-profit organizations can use mass texting to communicate with their supporters in a variety of ways. Here are some common use cases:
1. Event Promotion
Promote your organization’s events, such as charity runs, fundraising galas, and community gatherings with mass texting. Remind attendees of important details before and during the event, and send updates.
Example: “Don’t forget about our charity run this Saturday at 9 AM! We have spots available, so invite your friends and family to join us. See you there!”
2. Fundraising Campaigns
Use mass texting to launch and promote fundraising campaigns. Send donation requests, updates on progress, and thank-you messages to your supporters via text message.
Example: “Help us reach our fundraising goal of $10,000! Every dollar counts and goes towards supporting our cause. Click this link to donate now: [insert donation link]”
3. Volunteer Recruitment
Recruit volunteers for your organization’s programs and events with mass texting. Send updates on volunteer opportunities, training schedules, and other relevant information.
Example: “Join us in making a difference in our community. We need your help to make it a success! Sign up here: [insert volunteer sign-up link]”
4. Advocacy and Action
Rally your supporters around a cause or advocacy effort with mass texting. Send updates on legislative action, calls to action, and other important information.
Example: “We need your help in advocating for [insert issue]. Text ‘YES’ to join our advocacy efforts and make your voice heard. Together, we can create change!”
How to Choose The Ideal Mass Texting Service
Choosing the right mass texting service for your nonprofit can be a daunting task. With so many options available, it’s important to know what to look for. Here are some key factors to consider when choosing a nonprofit text message marketing service:
- Two-way messaging: Make sure the service enables you to both send mass texts and communicate one-on-one with customers.
- Unlimited keywords: Look for a provider that doesn’t limit the number of keywords you can create.
- SMS inbox management: If you plan on using two-way messaging, make sure the service has an SMS inbox with the functionality to manage multiple conversations. Also, ensure the inbox has easy access to contact information.
- Cost: Consider the per-message price, whether credits roll over from one month to the next, and if discounts are available for nonprofit organizations.
At OtterText, we understand the unique needs of nonprofits and offer a robust set of features to help you effectively communicate with your supporters.
Our service allows for both mass texting and two-way messaging. We also offer unlimited keywords and an SMS inbox with conversation management capabilities.
With our nonprofit special pricing, we provide an affordable solution for organizations of all sizes.
Contact us today and get a free, custom quote for your non-profit.
