The Power of SMS Marketing in 2023

The Power of SMS marketing in 2023

As mobile phone usage continues to grow, texting and SMS (Short Message Service) marketing have become virtual channels for businesses of all sizes. SMS marketing has become a popular tool for businesses to connect with customers in real-time and boost their marketing efforts. This article will explore the latest texting and SMS marketing statistics for 2023 and provide best practices to help businesses optimize their SMS marketing campaigns.

SMS Marketing Usage

According to the latest statistics, SMS marketing is still one of the most effective ways to reach customers. 97% of Americans use text messaging at least once daily, and 75% of consumers are comfortable receiving SMS messages from brands after opting in. Additionally, 90% of all text messages are read within three minutes of acceptance, making it one of the most immediate and impactful marketing channels available.

SMS Marketing Engagement

SMS marketing has a much higher engagement rate than traditional forms of marketing. According to research, the average SMS open rate is 98%, while the average click-through rate is 36%. This means businesses can expect a much higher ROI from SMS marketing than other advertising forms.

SMS Marketing Effectiveness

SMS marketing has proven to be highly effective across a variety of industries. According to a recent study, the retail sector has seen a 30% increase in sales due to SMS marketing. Meanwhile, the restaurant industry has seen a 73% increase in customer engagement, and the healthcare industry has seen a 43% increase in appointment reminders and attendance.

SMS Marketing Best Practices

Businesses should follow several best practices in SMS marketing.

First, obtain the customer’s opt-in before sending any messages. This can be achieved through a variety of methods, such as website opt-in forms or text-to-join campaigns. Keeping messages short, concise, and relevant to the customer’s interests is also essential. Lastly, businesses should provide a call-to-action in their SMS messages to encourage customer engagement.


If you want to make the most out of SMS marketing, choosing a platform that provides all the necessary features to automate your campaigns and track your progress is essential. OtterText is a great option that offers a user-friendly platform with features such as automated text message campaigns, easy opt-in forms, customizable templates, and more. With OtterText, you can send targeted messages to your audience, track engagement, and analyze campaign performance to optimize your SMS marketing efforts.

In conclusion, SMS marketing is a powerful tool businesses can use to connect with their customers and drive sales. With high engagement rates, SMS marketing can offer a significant ROI for businesses of all sizes. By following best practices and using the right platform, businesses can leverage the power of SMS marketing to increase customer engagement, build brand loyalty, and ultimately drive growth. To explore SMS marketing for your business, consider signing up for OtterText today.


[1] Pew Research Center – Mobile Devices and News Consumption – https://www.pewresearch.org/internet/2021/04/07/mobile-devices-and-news-consumption-some-good-signs-for-journalism/

[2] Podium – SMS Marketing Statistics – https://www.podium.com/article/sms-marketing/

[3] Oberlo – SMS Marketing Statistics – https://www.oberlo.com/blog/sms-marketing-statistics

[4] Business Wire – Study: SMS Marketing Drives Retail Sales Up 30% During Cyber Five Week – https://www.businesswire.com/news/home/20211202005164/en/Study-SMS-Marketing-Drives-Retail-Sales-Up-30-During-Cyber-Five-Week

[5] Business Wire – SMS Marketing Is Driving Restaurant Customer Engagement, Study Finds – https://www.businesswire.com/news/home/20211116005666/en/SMS-Marketing-Is-Driving-Restaurant-Customer-Engagement-Study-Finds[6] Healthcare IT News – SMS messages boost appointment attendance for healthcare providers, study finds – https://www.healthcareitnews.com/news/sms-messages-boost-appointment-attendance-healthcare-providers-study-finds