Text Message Marketing for Food Trucks: 6 Reasons Why It Is A Good Idea

Text Message Marketing for Food Trucks: 6 Reasons Why It Is A Good Idea

The owners of food trucks have many daily responsibilities, just like the owners of traditional restaurants. Factors such as food prices, overhead, permits, and time spent in the kitchen are just the tip of the iceberg.

You can streamline your food truck’s service, boost sales, and please your customers more with the help of texting. Taking advantage of available technological tools is a simple method of offloading some of the many duties you must perform. Here are 6 of the many benefits that texting has brought to the world of food trucks.

1. Notify buyers right away when their purchases are complete

Customers who place orders but then vanish before delivery could benefit significantly from texting reminders. 

Enter the customer’s name and cell number into a tablet with a web-based text system. Then, send a personalized text message, like “Hi John, your order is ready,” by tapping the screen. 

Thanks to text alerts, customers can relax in the shade and wait for their food to be called out without worrying about missing their order.

2. Tell your clientele where you’ll be in the future.

Some of your previous clients might not be checking your social media for location updates. However, a texting platform can send personalized texts to your previous customers with ties to specific areas. For example: if you know you’ll be parking near a famous roundabout on Tuesday between 11:00 am and 1:00 pm, you can let your customers know in the morning.

Example: “Outside your building today between 11:00 a.m. and 1:00 p.m., we will serve an incredible selection of sandwiches and wraps. To make an early order, please tap here.” 

3. Make coupons available to your clientele

Offering discounts via text message is a fantastic way to boost business. 

In addition to reminders or gestures of gratitude for a previous purchase, you can send a text message with a discount code for 10% off. You can create even a basic text-based loyalty program for your most valuable customers. Have them text the word “VIP” to your business’s text number to sign up for text alerts about future sales and discounts.

Example: ”This weekend only, bring this text and receive 10% off your purchase.”

4. Advertise your products and services, whether they’re brand new or tried and true

When used in conjunction with other forms of advertising, texting can boost awareness of your company’s services or products. Customers who have opted into receiving texts from your food truck will receive updates on catering, your brick-and-mortar location, upcoming events, and special discounts on merchandise.

Example: “Did you know we offer catering services? Yes, actually. We do!”

5. Get immediate feedback

Sending a customer a text message instead of an online survey allows instant feedback, ratings, and reviews, even while they are still digesting their meal. You can ask them to fill out a text-based survey and then click a link to provide feedback as an online review.

Example: “How did you like the lunch you just had?” Click here to tell us.”

6. Promote upcoming festivals and events

Texting your existing fanbase is a great way to generate excitement for an upcoming event or festival. Are you entering a food truck eating contest? You can sway the balance of power in your favor by simply texting your most valuable customers and clients.

Example: This coming month, you can find us all over town. To view our current event schedule, please respond with “CALENDAR.””

These are just a few benefits that food truck texting can bring to your business. Give OtterText a try if you want to increase your text message marketing campaigns’ return on investment (ROI). Schedule a demo today!