Event Text Messaging for The Entertainment Industry

Event Text Messaging for The Entertainment Industry

The entertainment industry thrives on connection and interaction. It’s about making people feel a part of something bigger than themselves, creating unforgettable experiences, and building strong relationships. One of the most efficient ways to achieve this in today’s digital age is through event text messaging.

With its high open rates and immediate reach, text messaging has become an essential tool for promoting events, engaging attendees, and collecting valuable feedback. In this guide, we’ll discuss how you can effectively utilize event text messaging for the entertainment industry, including practical strategies, inspiring examples, and the role of innovative platforms like OtterText.

Leveraging Text Messaging in the Entertainment Industry

Text messaging is an efficient communication tool for entertainment venues and industries, offering multiple benefits:

Event Promotion: Text messaging, with its 98% open rate, is excellent for promoting upcoming events, sharing event details, and providing ticketing links.

Real-Time Updates: It allows for immediate updates, such as last-minute changes in schedule or seating arrangements.

Audience Engagement: It can enhance the audience experience with interactive text-based activities or exclusive content during events.

Feedback Collection: Post-event, text messaging simplifies gathering feedback or reviews, providing valuable insights for future planning. Automating this process is easy with OtterText’s review management system.

Promoting Events Through Text Messaging

Here’s a step-by-step guide to promoting events via text messaging:

  1. Build a Subscriber List: Before you can start promoting your events, you need an audience. Leverage your online channels such as your website, social media platforms, or email newsletters to encourage sign-ups for your text messaging service.
  2. Craft Your Message: Keep your messages short, clear, and engaging. Remember to include essential details like the event name, date, time, and location. You might also consider adding a link to your website or ticketing platform for more information or a direct ticket purchase. 
  3. Send at the Right Time: Timing is crucial in text message marketing. The immediacy of text messages means you should send them at a time when your audience is likely to take action. For event promotions, this could be a few weeks or days before the event.
  4. Follow Up: Don’t forget to send a follow-up message closer to the event date. This serves as a reminder and can help boost attendance.

9 Creative Text Message Templates for Varied Event Use Cases

Crafting the right message can significantly impact your audience’s response. Here are a few more sample text messages for various event scenarios that can inspire your event communication strategy:

1. Event Announcement:

“Exciting news! Our annual Music Fest is back! Mark your calendars for June 12th. Stay tuned for more details. #MusicFest2023”

2. Ticket Availability Alert:

“Tickets for Music Fest 2023 are now on sale! Be the first to grab your spot. Buy now: [link]”

3. Special Discount Offer:

“Flash Sale! Get 20% off on your Music Fest 2023 tickets. Use code EARLYBIRD20. Valid until May 10. Hurry, grab yours now: [link]”

4. Event Reminder:

“Just a friendly reminder that Music Fest 2023 is next week! We’re excited to see you. Check out the event schedule here: [link]”

5. Last-Minute Push:

“Only a few tickets left for Music Fest 2023! Don’t miss out on the music event of the year. Secure your spot now: [link]”

6. Day-of Event Details:

“Good Morning! Music Fest 2023 begins today at 3 PM. Don’t forget your ticket and ID. Let’s make unforgettable memories together! 🎶”

7. Real-time Updates:

“Our surprise guest performer is about to hit the stage! Head to the main stage now. #MusicFest2023”

8. Post-Event Thank You:

“Thank you for making Music Fest 2023 a success! We hope you had a great time. Share your experience with us here: [link]”

9. Feedback Request:

“We would love to hear about your experience at Music Fest 2023! Please leave us a review here: [link]. Your feedback helps us make future events even better.”

Leveraging OtterText for Event Text Messaging

OtterText is a comprehensive text marketing platform that can revolutionize your approach to event text messaging. It offers a range of features designed to streamline and automate the process of connecting with your audience, from promoting your events to collecting feedback.

  • Scheduling Features: OtterText’s scheduling features allow you to plan your messages in advance, ensuring they’re sent at the optimal time to maximize engagement.
  • Automated Feedback Collection: OtterText’s review management system allows you to automate the process of collecting reviews. This saves time and ensures you don’t miss out on valuable feedback that can inform your future events.
  • Easy Response Management: OtterText also enables you to respond to reviews directly, showing your audience that you value their input and are committed to improving their experience.

Adding to this, OtterText offers a Webchat feature that can significantly increase your lead generation by turning your website into a conversation starter.


Event text messaging is a powerful tool for the entertainment industry, enabling efficient promotion, immediate engagement, and valuable feedback collection. By harnessing the power of text messaging and platforms like OtterText, you can enhance your event promotion, increase attendance, and create memorable experiences for your audience.

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