Real Estate Text Message Marketing Guide for Increasing Sales

Real Estate Text Message Marketing

You’re a real estate agent, and you’ve just listed a charming bungalow in a sought-after neighborhood. You want to get the word out—fast. You could rely on traditional marketing channels like email or social media, but what if there was a way to reach potential buyers directly, right where they spend most of their time? Enter SMS marketing for real estate, a tool that’s not just fast but incredibly effective.

The Compelling Benefits of Using Real Estate Text Message Marketing

Here are some compelling benefits of integrating SMS into your real estate marketing strategy.

1. Direct and Immediate Communication

When a new listing hits the market, or an open house is scheduled, time is of the essence. SMS marketing allows you to send time-sensitive information directly to interested parties, and the best part? Most text messages are read within three minutes. This immediacy can be a game-changer in a market where properties can go under contract in hours.

2. High Engagement Rates

With an average open rate of 98% and a click-through rate of 36%, SMS marketing trumps other channels for engagement. These high rates mean that your message is seen and acted upon, increasing the likelihood of turning potential clients into actual buyers or sellers.

3. Personalized Interaction

Text messaging allows for a more personalized form of communication. You can tailor your messages based on the recipient’s behavior, preferences, or interaction history. For instance, you can send targeted messages to first-time interested buyers, seasoned investors, or those interested in commercial properties. This level of personalization can significantly enhance the client experience.

7. Cost-Effective

SMS marketing is inexpensive compared to other marketing channels like print advertising or digital methods. You can reach a large audience without breaking the bank, making it an excellent option for real estate agents working with a limited budget.

8. Easy Opt-In and Opt-Out

The opt-in nature of SMS marketing ensures that you communicate with an audience that has expressed interest in your services. This enhances engagement and fosters a sense of trust and respect between you and your clients. And if someone decides they’re no longer interested? Opting out is as simple as sending a single text.

9. Streamlined Follow-Ups

Keeping track of numerous clients can be challenging. Automated text messages make it easy to send reminders for open houses, follow up on property viewings, or even ask for reviews post-transaction. These automated systems can save you time and effort, allowing you to focus on what you do best—selling properties.

10. Versatility

Whether it’s sending out new listings, announcing price drops, or confirming appointment times, the applications of SMS marketing in real estate are vast. You can even integrate it with other marketing platforms to create a multi-channel strategy that covers all your bases.

Real-World Use Cases For Real Estate Text Message Marketing 

SMS marketing isn’t just a theoretical concept; it’s a practical tool with diverse applications in the real estate sector. From initial outreach to closing deals, text messaging can be your go-to channel for various stages of the buyer’s journey. Here are some real-world use cases, complete with examples, to illustrate the versatility and effectiveness of SMS marketing in real estate.

New Listings Alerts

Example: “Hello [Client’s Name], a new 3-bedroom home just hit the market in [Neighborhood]. Would you like to schedule a viewing? Reply YES to confirm.”

When a new property becomes available, speed is crucial. An SMS alert ensures that your clients know first, giving them a competitive edge in a hot market.

Open House Invitations and Reminders

Example: “Don’t forget! The open house for [Property Address] is this Saturday from 2-4 PM. We hope to see you there!”

Open houses are a staple in real estate marketing. A quick text reminder a day or two before the event can significantly boost attendance and engagement.

Price Drop Notifications

Example: “Good news! The price for [Property Address] has been reduced by $10,000. Interested in taking another look? Reply YES.”

Price changes can rekindle interest in a property. An SMS alert ensures that potential buyers are immediately informed, increasing the likelihood of a sale.

Appointment Confirmations and Follow-Ups

Example: “Your viewing appointment for [Property Address] is confirmed for [Date and Time]. Reply YES to confirm or NO to reschedule.”

Appointment reminders help reduce no-shows and offer an opportunity for rescheduling, ensuring that you don’t lose a potential sale.

Request for Reviews or Testimonials

Example: “We hope you’re enjoying your new home! Would you mind sharing your experience with us? Your feedback helps us serve you better.”

Post-transaction, an SMS can be an unintrusive way to ask for reviews or testimonials, which can be invaluable for building your brand reputation.

Lead Qualification

Example: “Hi [Client’s Name], are you looking for a home to buy or rent? Reply BUY or RENT.”

Qualifying leads is essential for targeted marketing. A simple text can help you segment your audience, allowing for more personalized and effective communication.

Time-Sensitive Offers

Example: “Exclusive offer! Be the first to make an offer on [Property Address] and receive a $500 gift card. Offer valid until [Date].”

Limited-time offers can create a sense of urgency and encourage potential buyers to take action, making them a perfect fit for the immediacy of SMS marketing.

Client Retention

Example: “Happy Home Anniversary, [Client’s Name]! It’s been a year since you moved in. Need any home maintenance tips? Reply YES.”

Building long-term relationships is key in real estate. Occasional texts on anniversaries or holidays can keep you in your clients’ minds for future transactions. 

69x on every dollar spent with Ottertext.

A Step-by-Step Guide to Launching Your SMS Marketing Campaign in Real Estate

So you’re convinced that SMS marketing is the way for your real estate business. But where do you start? Don’t worry; we’ve got you covered. Here’s a simple, step-by-step guide to help you launch your SMS marketing campaign from scratch.

Our users at OtterText have employed these steps to achieve impressive ROIs of up to 1363%.

Step 1: Choose the Right SMS Marketing Platform

The first step in launching your SMS marketing campaign is choosing the right platform. You’ll want a service that offers essential features like automated responses, message scheduling, and comprehensive analytics. OtterText is a platform that provides all these features in a user-friendly interface, making it a solid choice for real estate professionals.

Action: Research and compare at least three platforms. Consider factors like pricing, features, and customer reviews before deciding.

Step 2: Understand Legal Requirements

Before sending out text messages, comply with relevant laws and regulations, such as the Telephone Consumer Protection Act (TCPA) in the United States.

Action: Familiarize yourself with legal guidelines and consult a legal advisor if necessary. Always get explicit consent before sending marketing texts and provide an easy opt-out option in every message.

Step 3: Build Your Subscriber List

You’ll need a list of phone numbers to start your SMS marketing campaign. The key here is to obtain explicit consent from individuals before adding them to your list.

Action: Use opt-in forms on your website, social media channels, or even at open houses to collect phone numbers. Ensure to clearly state that they are opting to receive your text messages.

Step 4: Segment Your Audience

Not all clients are the same. Some may be first-time buyers, while others might be looking for investment properties. Segmenting your audience allows for more targeted and compelling messaging.

Action: Divide your subscriber list into different categories based on criteria like buying history, location preference, or property type.

Step 5: Craft Compelling Messages

The success of your SMS marketing campaign hinges on the quality of your messages. They need to be clear, concise, and compelling.

Action: Draft your messages carefully. Use strong calls to action and personalize the content when possible. Test different messages to see which ones get the best response.

Step 6: Schedule and Send Your Messages

Once your messages are ready, it’s time to send them out. Use your SMS marketing platform to schedule messages based on the best times to reach your audience.

Action: Schedule your messages to go out at optimal times, like weekday evenings or weekend mornings, when people are more likely to be available.

Step 7: Monitor and Analyze

After your messages are sent, you’ll want to track their performance. Most SMS marketing platforms offer analytics to help you understand your campaign’s effectiveness.

Action: Regularly check metrics like open rates, click-through rates, and conversion rates. Use this data to refine your future campaigns.

Step 8: Iterate and Improve

The world of real estate is ever-changing, and your SMS marketing strategy should be too. Use the insights gained from your analytics to refine your approach continually.

Action: Adjust your messaging, timing, or audience segmentation based on your collected performance data. Don’t be afraid to test new strategies to see what works best.

Step 9: Maintain Client Relationships

SMS marketing isn’t just for one-off campaigns; it’s also a tool for building long-term relationships.

Action: Use SMS to send occasional updates, holiday greetings, or home anniversary wishes to keep your brand top-of-mind for past clients.

Elevate Your Real Estate Business with OtterText

You’ve made it through the ins and outs of SMS marketing for real estate, and now it’s time to take action. OtterText is an all-in-one solution to make your text marketing endeavors manageable and extraordinarily effective. With a staggering 98% open rate and a suite of features tailored for real estate professionals, OtterText stands out as a game-changing tool.

Try OtterText for Free Today!

Frequently Asked Questions (FAQs) About SMS Marketing in Real Estate

Is SMS Marketing Effective in Real Estate?

Yes, it’s highly effective. OtterText users have reported ROIs of up to 1363%.

Is SMS Marketing Illegal?

No, but it’s regulated. Always get explicit consent before sending marketing texts.

How Long Can an SMS Marketing Message Be?

Standard SMS messages are 160 characters. Longer messages may be broken up or truncated.

Can Realtors Send Unsolicited Text Messages?

No. Regulations like the TCPA require explicit consent before sending marketing texts.

What is SMS Marketing in Real Estate?

It’s using text messages to communicate with potential and existing clients about listings, open houses, and more.

How Do I Build an SMS Subscriber List?

Use opt-in forms on your website, social media, or at open houses to collect phone numbers with explicit consent.

What’s the Ideal Frequency for Sending Out Real Estate Texts?

There’s no one-size-fits-all answer, but a good rule of thumb is to send texts based on client engagement and the urgency of your message.

How Do I Measure the ROI of My SMS Marketing Campaign?

Use analytics your SMS platform provides to track metrics like open rates, click-through rates, and conversion rates.