OtterText’s Latest Update: New Features for Enhanced Customer Engagement

OtterText's Latest Update_ New Features for Enhanced Customer Engagement

At OtterText, we’re dedicated to providing businesses with the tools they need to communicate effectively with their customers. With our latest update, we’ve introduced several innovative features designed to help businesses across various industries.

Apple/Android Text Inbox App

With the new OtterText Text Inbox App for both Apple and Android devices, you can manage and respond to customer messages on the go. The app provides access to all of OtterText’s features, making it easier to stay connected with your customers and ensure timely communication.

Example: A restaurant owner can use the app to respond to reservation inquiries quickly or a retail store manager can address customer questions about product availability right from their smartphone.

Automation Flows

OtterText’s latest update introduces powerful Automation Flows to streamline your customer communication process. Automation Flows can be set up based on business hours, keywords, and custom templates, allowing you to automate various aspects of your customer interactions.

Example: A nonprofit can use automation flows to send reminders for upcoming events or fundraisers. A restaurant can set up an automation flow to send a pre-scheduled birthday text to its customers, making them feel valued and strengthening the brand-customer relationship.

Otterwaiver Integration with OtterText

The latest OtterText update brings seamless integration with Otterwaiver, making it even easier to subscribe users and manage your customer base. This feature is particularly beneficial for businesses in industries like Outfitters & Guides, Shooting Sports, and Wine and Spirits, where customers are often required to sign waivers before participating in activities or events.

Example: A shooting range can use the Otterwaiver integration to quickly subscribe customers who have signed a safety waiver, sending them relevant promotions, safety tips, or event updates.


The Offers feature provides a powerful way for businesses to create and share custom links through text messages. These links direct customers to a tailored landing page with detailed information about the offer or promotion, such as redemption instructions and any associated policies or privacy notices.

Example: A restaurant can send an offer for a limited-time discount on a specific menu item. When customers tap on the link, they’ll be directed to a landing page with more information on how to redeem the offer, creating a seamless experience that boosts both customer satisfaction and sales.

Link Shrinking with Built-in Age Gating

The Link Shrinking with built-in age gating feature allows businesses to create short, customized links for their text message campaigns while also implementing age restrictions when necessary. This is particularly useful for industries such as Bars & Nightclubs, Wine and Spirits, and Shooting Sports, where age verification is crucial for compliance with legal requirements.

Example: A wine and spirits retailer can use this feature to send out a promotional link for a wine-tasting event. When customers click on the link, they will first need to confirm their age before being directed to the event’s registration page.


Engage with customers in real-time using our Webchat feature, providing a seamless customer support experience. Webchat allows customers to connect with your business directly from your website, and the conversation history is saved, allowing for easy follow-up and ongoing engagement.

Custom Templates

The Custom Templates section is a powerful feature within OtterText that allows businesses to create pre-written messages for easy use during customer conversations. Using this feature, businesses can save time and effort by avoiding the need to manually type out messages each time they need to engage with customers.

Examples of Custom Templates:

  • Reservation Confirmation: Hi {{first_name}}, this is a confirmation of your reservation for 6 pm on Friday, March 26th at ABC Restaurant. We’re looking forward to seeing you!
  • Promotion Announcement: Hello {{first_name}}, we’re excited to announce our Spring Sale! Get 20% off your entire purchase when you use the code SPRING20 at checkout. 
  • General Inquiry Response: Hi {{first_name}}, thank you for reaching out to us! Our team will get back to you as soon as possible with the information you requested. 

Here are 20 more sample SMS messages for shooting ranges and 5 for restaurant happy hours.With these new features, OtterText continues to provide businesses with the tools they need to communicate with their customers more effectively. Whether you’re in the restaurant industry, hospitality, retail, or any other industry, OtterText’s latest update has something to help you streamline your customer engagement and communication processes.