Email Marketing

Email That Supports Your Superpower

OtterText is built for SMS — but email makes it even stronger. Use email for what it does best: long-form content, newsletters, and storytelling that builds lasting customer relationships.
app.ottertext.com — Email Campaigns
42%
Average Open Rate
8.1%
Click-Through Rate
0.2%
Bounce Rate
Automation

Run Campaigns & Automations with Ease

Create and send one-off email campaigns or set up automated journeys based on customer actions. Whether it’s a welcome email, a follow-up after a purchase, or a monthly newsletter, OtterText keeps your audience engaged.

Run drip campaigns and time-based sequences
Upload email lists and tag subscribers
Combine email with SMS for multi-channel impact
Email Journey — Welcome Series
Subscriber joins list
Contact uploaded or form submitted
Trigger
Welcome email sent
Immediately · Drag-and-drop template
Sent
SMS follow-up
Day 3 · If email unopened
Auto
Promo campaign
Day 7 · Personalized offer
Scheduled
List Quality Report
A
Deliverable
B
Risky
C
Removed
Deliverability
91%
Engagement
78%
Bounce Rate
0.3%
Deliverability

Clean Lists. Better Delivery. Smarter Results.

Every email list you upload is automatically scrubbed and graded for quality — helping you avoid bounces and boosting your deliverability. We believe clean data equals better results, and we’ve built the system to make it automatic.

Automatic list scrubbing on every upload
Quality grading with actionable health scores
Bounce prevention and reputation protection
Reputation

Private IPs. Built-In Reputation Control.

Serious about scale? So are we. Every 100,000 contacts gets its own private IP address to protect your sender reputation and keep deliverability high. It’s a one-click upgrade with no complicated setup.

Dedicated IP per 100k contacts
Protects your sender score at scale
One-click upgrade, no technical setup needed
Sender Reputation
🌐
IP 104.21.x.x
0–100k contacts · Reputation: Excellent
Active
🌐
IP 104.21.x.x
100k–200k contacts · Upgrade to unlock
Upgrade
Every 100,000 contacts gets its own dedicated private IP address

The Perfect Pairing: SMS + Email

Text gets the click. Email tells the story. Use SMS to drive traffic, urgency, and immediate action. Then use email to expand on the story, build brand loyalty, and keep your audience coming back.

SMS

Immediate, high-open-rate messages. Flash sales, appointment reminders, and real-time urgency.

Email

Long-form storytelling, newsletters, and brand content that builds loyalty over time.

All Features

Email Marketing Features

See all features that make email easy, smart, and powerful.

Email Templates

Choose from over 30 customizable templates to create and send on-brand emails quickly. No coding required.

Customer Profiles

Target more accurately using real-time customer data. Personalize every email based on behavior, preferences, and tags.

Web Forms

Turn every SMS form into an email collection tool. Grow your list effortlessly while staying compliant.

Email Automations

Set it and forget it. Automate personalized emails triggered by customer behavior, actions, or timelines.

Email Campaigns

Send one-time blasts or scheduled newsletters to keep your audience informed, engaged, and coming back.

What's New

Be the first to know about product updates, new features, and enhancements with our email release notes feed.

✓ 14-day free trial on all plans · No charge today

Choose Your Email Plan

Simple pricing that grows with your audience. Cancel anytime.

Starter
$12 /mo

Up to 500 contacts

100 emails included/mo
Drag-and-drop builder
Basic automations
30+ email templates

Overages: $2.00 / 1,000 emails

Most popular
Growth

$34 /mo

Up to 5,000 contacts

5,000 emails included/mo
Advanced automations
A/B testing
Audience segmentation
Customer profiles

Overages: $0.85 / 1,000 emails

Scale

$89 /mo

Unlimited contacts

25,000 emails included/mo
Everything in Growth
AI segmentation
Advanced automations
Priority support
Custom templates

Overages: $0.70 / 1,000 emails