Winback
Win Back Customers Automatically
It costs far more to find a new customer than to keep the ones you already earned. OtterText makes it easy to reconnect with customers who’ve gone quiet — with smart, automated winback campaigns triggered by real-time behavior.
Re-enage
Don’t wait until it’s too late.
With OtterText, your winback campaigns are aligned to each customer’s actual buying behavior—not generic timelines.
Segmentation
Smarter Targeting, Stronger Campaign Results
OtterText goes beyond basic winback filters by giving you advanced segmentation tools that help you send smarter, more relevant messages. You can build targeted audiences based on purchase history, department or product category, membership status, gender, custom tags, and even the last channel they engaged with—whether SMS or email. The more personalized your message, the more likely customers are to come back.
Multi-Channel
Send by Text, Email, or Both for Maximum Reach
Whether you want to grab attention fast with SMS or tell a deeper story via email, OtterText lets you automate winback flows across both channels. Choose what fits your brand — or combine them for more impact.
Performance
Track Revenue Recovered and Optimize Future Campaigns
Know what’s working — and what’s driving real results. OtterText gives you full visibility into every winback campaign so you can confidently scale what works. Track how many customers came back, how much revenue each campaign generated, average order value, days between re-engagement and purchase, and ROI by channel or audience segment. No more guesswork — just clear insights you can act on.
